Rotary Club of Clark Centennial e-Howler ~ View topic

Joined: 07 Jul 2007 Posts: 43

RI will launch its newest set of public service announcements (PSAs) later
this month. Humanity in Motion IV (612) will be distributed to all district
governors-elect during the 2008 International Assembly and sent to every
club. Please alert your club president to ensure that your club's public
relations team receives it.

This four-disc set contains new TV, radio, print, and billboard PSAs, all
designed to help you promote Rotary. Postcards, along with a poster, wallet
card, and newspaper supplement, are also included, providing an efficient
and professional way to share Rotary with your community. Download Rotary
PSAs from previous editions of Humanity in Motion here.

Rotary in the news
For the 11th year, District 1190 (England) hosted a culinary competition to
help youth develop their cooking skills, ability to prepare healthy food,
and knowledge of local produce. Get the full story from the newspaper
Buckingham Today and on the RIBI Web site.

Refer a prospective Rotarian today
January is Rotary Awareness Month, so share Rotary
in person! If you're an active member of a Rotary club and have friends,
family members, or colleagues who would be a great addition to Rotary,
consider referring them for membership. Read more about the referral process here.

Celebrate World Understanding Day
Every club is encouraged to promote Rotary's good works on 23 February, the organization' s 103rd birthday. The day, designated World Understanding Day, provides a tremendous opportunity for clubs and districts to share the story of Rotary's local and global contributions.

Though 23 February is the official Rotary anniversary, you can designate any
day to celebrate Rotary in your community. Most important, Rotarians are
encouraged to select a day to communicate to the public what the
organization is and does around the world.

To help Rotary clubs and districts coordinate a celebration, RI provides a
few resources. For starters, view a list that offers ideas on events and
activities your club can organize. Additional materials, including a sample
proclamation and two promotional posters, are available on the Public Image Resource Group page of the RI Web site. You can also contact a Public Image Resource Group member.
Protect Rotary's Marks

Rotarians must protect Rotary's emblem and other marks in all their public
relations efforts. Before starting your PR work this year, please review the
RI Visual Identity Guide (547-EN), which explains how Rotarians can use the
Rotary emblem appropriately and effectively in their print, electronic, and
outdoor promotional activities. It also provides information on choosing
colors and designs and identifying club and district projects. Download the
guide or order it online.

Digital trends in 2008
Last year, many Rotarians promoted their work through online videos, club
and district blogs, and podcasts, as well as through Web sites harnessing
social media. In 2008, social media will continue to spread, especially
through electronic means such as mobile technology. Read how you can use
digital trends for public relations outreach here.

Rotary PR Tips, an international resource
Did you know that Rotary PR Tips reaches nearly 4,000 people in 115
countries from Afghanistan to Zimbabwe? It's a great opportunity to learn
how the media works and how other cultures promote their projects. What PR tip would you share with readers? Send it to pr@rotary.org.

Ron